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James Surowiecki has lessons for RIAs about marketing's mushy middle

New Yorker writer warns against the amorphous marketing blob that GM and Dell succumbed to

Author Brooke Southall April 2, 2010 at 5:30 AM
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James Surowiecki: Paradoxically, ignoring these people has turned out to be a great way of getting lots of customers.

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Nexus Strategy
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Top Executive: Timothy D. Welsh




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