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Startup firm bets its ETF research technology can cut out the middle man for advisors

First Bridge founder Aniket Ullal came from S&P and believes he can take on Lipper and Morningstar

Author Steve Garmhausen October 26, 2011 at 4:46 AM
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Aniket Ullal says ETFs don't fit well into classification systems that were originally built for mutual funds.

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Mentioned in this article:

Morningstar, Inc.
TAMP
Top Executive: Joe Mansueto




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