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Why a $2-billion RIA is embracing the idea of a $1 million annual marketing tab, and how Advizent fits in

Brighton Jones is getting marketing religion despite needing very little to get to its current size in 12 years

Author Brooke Southall April 9, 2012 at 5:48 AM
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Jon Jones: Five years ago, I would have said I would never spend $500,000 a year on marketing. But now I'd be surprised if I don't spend a million.

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