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Wealthfront purchases startup Grove, but deals clients to Facet and drops subscription pricing; instead it's gobbling up talent and tech

The $13.5-billion robo-advisor buys 'subscription robo' but the deal is about 'automating' and giving Grove's founders a home

Author By Lisa Shidler September 4, 2019 at 8:14 PM
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Grove co-founder Chris Doyle sold Grove to Wealthfront but competitor Facet Wealth purchased the clients

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Mentioned in this article:

Wealthfront
Portfolio Management System
Top Executive: Andy Rachleff

Kitces.com
Consulting Firm
Top Executive: Michael Kitces




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