Articles written by Guest Columnist April Rudin
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Casting a marketer's eye on Pershing INSITE, April Rudin pleads with promoters to tone down the digital doublespeak
Digital enablement of mobile robo-automation? The consultancy veteran expresses frustration as she tries to translate opaque, self-important terminology
June 9, 2015 at 10:46 PM
A Midwestern Jewish girl's guide to an NYC Christmas season
She grew up in Detroit where Christmas came to her but her boys' experience was different, maybe not better, in New York
December 24, 2014 at 4:13 PM
April Rudin taxis in to Betterment HQ to see how the robo-advisor will fare
Jon Stein's astounding goal is $1 trillion of assets and our marketing expert went in search of a marketing plan, or notion commensurate with the challenge
December 15, 2014 at 11:21 PM
Dissecting the pathology of UHNW wealth managers who want brand building without marketing
Iconoclastic, clubby and referral-oriented ways still attract the ultra-rich -- but a sleek LinkedIn page might be what Gens X, Y, millennials and hip boomers demand
September 26, 2014 at 6:22 AM
The big impression Mark Tibergien and his reverse mentor, Kayla Flaten, 25, made on me over a Manhattan lunch
With 37 years separating them, the interplay has an invaluable zing, buzz and usefulness to it; In other words, it's fun
August 25, 2014 at 4:01 AM
How I talked Arianna into giving me a shot as Huffington Post's wealth management blogger and how it changed my life
The giant online publication gave me a platform to show my best self personally and professionally
