Gerri Leder, Guest Columnist

Ms. Leder is right: the costs of entering social media are nothing, except for an advisor’s time, and therein lies the problem.

Without a clear strategy documented in advance, social media’s lure can lead to countless hours wasted with no real returns.

Fortunately, an advisor’s strategy doesn’t need to be a 25 page document. Some simple statements about which sites to use, how much time to spend, and what messages should be communicated can do a lot to maintain effective practices when using social media websites.

Bill @ &lt;a href="http://fppad.com"&gt;FPPad.com&lt;/a&gt;

Certainly any financial advisor can dive in to social media, but it’s very important to not only have a strategic plan for doing it right (first impressions are everything), but also to have professional, coordinated, and optimized profiles that are discoverable, and can help the advisor develop a thought leadership footprint in their specific niche markets. The end goal is to attract qualified leads. Unless you’ve got a very specific roadmap for doing that you will spend countless hours trying to figure it all out. http://www.wiredadvisor.com

Gerri. Excellent starting strategies. I am always pleasantly surprised when I ask one of my three boys (15,16,19)questions on tools/techniques for social media…as a side note: On a college visit with my oldest your message of hiring the college student was used..with a twist. We had a two hour meeting with Dean of Business School and while the Dean was discussing/showing some marketing projects on his laptop he ran into some glitches…to my dismay my son reached over and started “playing” with his app…he then proceeded to “redo” of few of the threads…eventually suggesting another strategy…The Dean offered him an internship on the spot working directly with him on training/supporting him on his personal social media. Needless to say my son choose that school, got an internship before he even started school, reports to the Dean. Now if I could only get him to work on my LinkedIn project. D

David, that’s terrific – thanks for sharing. Yeah, these 19 year olds (like your son)intimidate me – the Dean had the sense to get him to join his own team. That’s the idea…

How to execute a social media strategy: Take a college kid to lunch

Gerri Leder: Where do you find help with social networking? Check the college intern boards.

LederMark

Gerri Leder

The RIA business is many good things but integrated from a gender standpoint is not one of them. This is not so great. Women are the majority of humanity and they have an asset-building strategy that can't be beat. Women outlive their beer-and-steak mates and end up with big estates. But today's women have too another strategy -- pursuing wealth in the workplace. Yet when they go to find fellow women to talk all this through with, they don't readily find them. 

Companies big and small have for decades fallen over themselves to say that they have women's initiatives but I can't think of one that has amounted to much. But there are stories-- dozens or hundreds -- of them about women exerting their influence on this business and we are starting to collect them. It's a starting place -- documenting the ground being covered by women in the form of engaging tales graphically depicted by the physiognomy of the fairer sex.

Women of Wealth Management

All the social media seminars in the world may be no substitute for the kid at Starbucks with the blue hair

How to execute a social media strategy: Take a college kid to lunch

Bill Winterberg

Stephanie Sammons

Dr. David Lazenby

Gerri Leder

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