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What one recruiter learned about Schwab's franchises after talking to Mary

Initially skeptical, on closer inspection and after talking to Schwab's first franchisee, our correspondent sees a real value proposition in the offing

Author Fred St Laurent, Guest Columnist December 21, 2011 at 3:55 PM
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Fred St. Laurent: A number of smart brokers are going to see this as one of the best deals on the street.

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Mentioned in this article:

Firstgroup Recruiting Solutions, LLC
Recruiter
Top Executive: Frederic St Laurent Jr




Elmer Rich III

Elmer Rich III

December 21, 2011 — 4:38 PM

Rule #1 — Follow the AUM. It sounds like a standard franchise model with some “stores” company owned and other “independent” franchises — all branded Schwab.

With the transition and pending dissolution of many Boomer-owned businesses, no doubt modeled by Schwab, this looks like a natural asset capturing network for the brand and business identity that will have the most continuity for the RIA’s clients — again Schwab.

All roads for all assets lead back to — Schwab. Of course, they will protest but — follow the money.

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