Maria Marsala

Thank you everyone for making this article a “most emailed story”. Keep it going!

Marketing is critical we like tip #7 and believe advertising is important as well. Thousands of financial planners, advisors and other financial professionals are already using outdoor advertising and digital billboards. Use digital billboards to build your brand and deliver market sensitive information to existing and potential clients. Billboards work for financial professionals and are affordable! Outdoor advertising costs less than radio, TV or print. Buy Billboards online and get pricing in real-time, and you can start with any budget! Change your messages when you want and target important local neighborhoods or business districts. Learn why business owners like digital billboards: https://www.youtube.com/watch?v=2le6JAcyGrI – Buy from the largest independent network today – www.fliphound.com

Top 10 ways financial advisers can 'market smarter' -- and enjoy it more in 2012

Maria Marsala: If your firm doesn't have a written social networking usage document, get involved with creating one. Volunteer as a test case.

social media

marketing

ElevatingYourBusiness.com

The RIA business is many good things but integrated from a gender standpoint is not one of them. This is not so great. Women are the majority of humanity and they have an asset-building strategy that can't be beat. Women outlive their beer-and-steak mates and end up with big estates. But today's women have too another strategy -- pursuing wealth in the workplace. Yet when they go to find fellow women to talk all this through with, they don't readily find them. 

Companies big and small have for decades fallen over themselves to say that they have women's initiatives but I can't think of one that has amounted to much. But there are stories-- dozens or hundreds -- of them about women exerting their influence on this business and we are starting to collect them. It's a starting place -- documenting the ground being covered by women in the form of engaging tales graphically depicted by the physiognomy of the fairer sex.

Women of Wealth Management

Developing a niche clientele will broaden, not narrow, your client base and can make your practice more profitable and pleasurable

Top 10 ways financial advisers can 'market smarter' -- and enjoy it more in 2012

Maria Marsala

LIz Farha

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