What the reincarnation of E.F. Hutton says about the pace at which RIA business is moving
It's the latest in a series of recent ventures marked by infectious enthusiasm by founders -- and few details about their business plans
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Walt Bettinger sheds 'president' title and Bernie Clark gets new boss as Schwab appoints Rick Wurster as president and No. 2 in charge
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AssetMark suddenly parts ways with president/CEO Charles Goldman; protégé Natalie Wolfsen named CEO; Michael Kim president
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February 24, 2021 at 3:31 AM
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Sr. Consultant
Asset Manager for RIAs
Top Executive: Stephen Winks
Nexus Strategy
Consulting Firm
Top Executive: Timothy D. Welsh
Aite Group
Consulting Firm
Top Executive: Frank Rizza
Elmer Rich III
Marketer’s Perspective – Unless the target clients are older Boomers, this name may be a handicap. Imagine the money needed to explain what it is/was/history/etc. Plus, there may be pushback from an easy association with “evil” “Wall St..” Probably worth some research before the decision is made.
We would think there would be an opportunity for a new brand in this space — one not associated with the problems of the past.
Looking backward, and asking your customers to do the same, in marketing is always risky.
Maria Marsala
People remember this brand. I was surprised to hear someone mention it at a meeting (that had nothing to do with finance). When I turned around, the person was in their late 20’s.
I think it’s good to look back and pull the best of what was into the future and expand on that concept. I look forward to seeing EF Hutton and maybe even Reynolds names come back. There was a lot of good in the 70’s being done at brokerage firms — at a time when the firm was a firm and the banks were …. banks.
