United Capital unveils national mass-affluent strategy keyed to a radio program
With the success of Edelman Financial and The Mutual Fund Store in mind, Joe Duran will take the mike regularly, but Steven Pomeranz will be the regular host
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Goldman Sachs & Co. appoints Rachel Schnoll to yank off United Capital band-aid that Joe Duran didn't -- making FinLife work with non-UC applications
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Goldman Sachs closes United Capital deal and Matt Brinker, Joe Duran's wingman, exits with social media swan song on same day
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United Capital Financial Advisers
RIA Welcoming Breakaways
Top Executive: Joe Duran
The Ensemble Practice LLC
Consulting Firm
Top Executive: Philip Palaveev
Elmer Rich III
We are prospect marketers. We have worked in advertising and owned an ad agency. Radio works. Local radio stations very much want to work with you. BTW, online ads (generally) and social media don’t. TV is too expensive and print newspaper is expensive with minimal results.
Radio ads are very effective, so you don’t need to do a whole program. You can also measure results immediately with radio. Wealthy business owners listen to radio. They are also in their bloody cars — all the time.
The dilemma with radio is you need to screen out all the little accounts and transience calls you will get.
