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LPL Financial wages 'war' on Cetera, Securities America and Kestra after they pounced on NPH advisors in wake of sale

Unheard-of packages, tight targeting and unusual timing rock recruiters who marvel at the competitive behavior that has Bill Morrissey escalating an epic battle

Author Lisa Shidler April 12, 2018 at 6:39 PM
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Bill Morrissey launched a 'disruption campaign' with a ferocity that startled some observers.

Ryan Shanks

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Dan Arnold


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Mentioned in this article:

LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold

Finetooth Consulting
Consulting Firm
Top Executive: Ryan Shanks

Diamond Consultants
Recruiter
Top Executive: Mindy Diamond

Cetera Financial Group
RIA-Friendly Broker-Dealer
Top Executive: Larry Roth

FA Match
Consulting Firm, Specialized Breakaway Service, Recruiter
Top Executive: Ryan Shanks




Ron Edde

Ron Edde

April 12, 2018 — 10:00 PM
LPL got blindsided, but the firm was naive to assume other companies would not pursue NPH advisors. The problem was not only that naivete, but the arrogance that was present in assuming that at least 70% of the advisors would somehow automatically decide that LPL was the best firm for them. Now there is a real possibility that the more lucrative packages LPL is offering to disrupt (lure) the targeted advisors may end up alienating a large segment of their existing FAs.

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