Two years (almost) after leaving Orion, Hussain Zaidi unveils a second financial planning company, more like a budget robot, with Eric Clarke as an investor

Love the concept - and agree 100% with Hussain's belief that most individuals/families need paycheck management before investment management. We're working in parallel. That said, I see the biggest problem being gaining adoption by employers - as Budge increases their fiduciary risks, at a time when lawsuits have focused them at looking to reduce these types of risks. I'd love to be proven wrong, but at present I believe a B2C approach offers better scaling opportunities. Hussain - reach out if you'd like to talk further. Would love to see it come together regardless.

Brian - Thanks for your comments. I believe there is a tremendous opportunity for employers to build on the success they have already achieved with retirement planning. Setting and forgetting contributions to the 401k, along with auto enrollment, has been a huge success for Middle America. We simply need to do more of this, but now for the other financial concerns many are losing sleep over: debt and short term savings. Although there is so much noise in the employer space, I still believe there is a substantial opportunity to serve the masses in the workplace. It is a big undertaking though to get it right, and we are staying humble and will adjust our approach where needed to serve the majority. If we have eventually go D2C to make that happen, we will consider it. Let's connect for a call. (can't identify you on Linkedin)

Hi Hussain, I'll reach out on LinkedIn and we can set up a call to discuss further. I appreciate you're detailed response! Best, Brian